1Graal S.A. for NielsenIQ, Retail Panel, All of Poland (Food), Quantitative Sales in units from Week 48 2021 to Week 47 2022 in the category: canned fish preserves, excluding private label brands.
2ARB SESTA survey for GRAAL S.A. “Taste test of fish preserves in tomato sauce (Wild Sprat in Tomato Sauce, Mackerel Filets in Tomato Sauce).” III-IV.2022, details available at graal.pl.
We conducted two blind taste tests to check how respondents evaluate the quality of canned fish products from well-known brands on the Polish market. We tested those who consume fish products on a daily basis.
It is a type of test in which the evaluator intentionally does not receive information about who the producer is or what its name is.
We conducted two taste tests on a sample of 700 people who consume canned fish at least once a month. The first test took place in March 2022 and the second in April 2022
We tested two Graal products – mackerel filets in tomato sauce and sprat in tomato sauce – and compared them to similar products from four other canned fish brands.
The comparative analysis concerned Graal products versus four major brand competitors. The respondents evaluated Graal products and two other competitors by comparing sets.
We used the CAPI method to conduct the test – It is a consumer test using a questionnaire displayed on a tablet.
Most of the respondents rated their overall impression after tasting Graal mackerel as very good or good.
The respondents had positive opinions about the tested fish conserves. In most cases, they awarded good or very good grades for each dimension of taste. However, a comparison of the results revealed differences in the preferences: Graal mackerel filets outperformed the other participants in the tests. Graal sprats were also rated very good or good compared to competitive products in each of the dimensions tested.
83%
TASTE
79%
QUALITY
80%
NATURALNESS OF INGREDIENTS
67%
UNIQUE TASTE
73%
SPICINESS
People who are professionally associated with market research, marketing, advertising, and media as well as those who participated in a marketing survey within the past 6 months were excluded from the study.
The study was conducted by:
Based on data obtained from the Retail Panel study in Poland conducted in accordance with the NielsenIQ methodology:
- • The Graal brand achieved a result of 29,396,525 in terms of quantitative sales in pieces in the “Canned Fish” category for the entire Poland (Food) market, excluding private labels in the period from week 48 2021 to week 47 2022, thereby achieving the highest share in the category.
